Southern Crop

Southern Crop

CropLife 100 Crop Protection: Growth is No Trivial Pursuit

Not too many years ago at the start of the 2000s, the crop protection products category wasn’t moving forward very well in the CropLife 100 board game. Sales and market share for the sector fell almost continually throughout the early years of the 21st century. In fact, by the early 2010s, this once-leading category for crop inputs/services within the CropLife 100 was down to less than a 30% market share.

 

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Jay Vroom announced Moday during the general session at the 2017 CLA Annual Meeting in Dana Point, California, that he would be retiring from his position as president and CEO at the end of 2018. After nearly thirty years at the helm, Vroom reflected on his tenure and plans moving[…]

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