Southern Crop

Southern Crop

CropLife 100 Crop Protection: Growth is No Trivial Pursuit

Not too many years ago at the start of the 2000s, the crop protection products category wasn’t moving forward very well in the CropLife 100 board game. Sales and market share for the sector fell almost continually throughout the early years of the 21st century. In fact, by the early 2010s, this once-leading category for crop inputs/services within the CropLife 100 was down to less than a 30% market share.

 

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In this Ag policy blog by Chris Clayton, Eve Turow Paul explains the difference in opinion Millennials and Baby Boomers have on food. “Food reconnects us,” Paul say, adding that “Food is identity.” It’s social currency. Read more

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