Southern Crop

Southern Crop

Farmers Face Vendor Lock-In as Agriculture Goes Digital

Data is becoming integral to the operations of farms everywhere, despite the persistent belief among some in Silicon Valley that farming is not a high-tech industry.

 

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Big data is more than a buzzword—farmers are harvesting data from machine telematics, yield monitors and input decisions, to name a few sources. There’s value in the data for the farmer to turn around and make decisions, and numerous companies are vying for the information as well.   Read more

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