Southern Crop

Southern Crop

Remember Goals When Talking to Consumers

When it comes to communicating with the public, it’s important to strike a balance of transparency. Establish a goal for your public message. This will help drive each touchpoint and ensure your messages are with purpose.


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Rep. Smith Faults McCarthy Over Testimony On EPA Herbicide Registration

Rep. Lamar Smith (R-TX), chairman of the science panel, is faulting EPA Administrator Gina McCarthy’s testimony at an oversight hearing into the agency’s controversial registration review of the world’s most commonly-used herbicide glyphosate, saying a new committee analysis suggests there are contradictions in McCarthy’s statements. Read more

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