Southern Crop

Southern Crop

A Multi-Faceted Approach to Creating Demand for Cotton

After a precipitous drop in cotton’s market share in 2011 — thanks in no small part to dollar cotton prices in 2010 — consumer demand for cotton is returning.


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Do You Know Where Your Customer Comes From?

A surprisingly durable lament in ag media is our frustration with consumer ignorance of where food comes from. Laying aside the possibility that “a supermarket” might actually be more correct than we want to admit, there is an almost mirror image of this unawareness on our part: We might be[…]

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