Southern Crop

Southern Crop

‘Digital future’ for farming

In his futuristic speech to open the conference held in Amsterdam, author Adjiedj Bakas told delegates that “technology will renew your industry” and warned them to embrace change with the right attitude.

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It’s a curious feature of our culture that when we spell the word “Big” with a capital B, we often mean “bad.” Big business. Big government. Big Ag. These Bigs aren’t admiring adjectives. When we use Big like this, we are invoking our instinctive American fear of too much power[…]

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