Southern Crop

Southern Crop

Globalization’s Backlash is Here, at Just the Wrong Time

No one should be surprised that there has been a backlash to globalization, given the scale of disruption that has resulted from more interconnected economies. What is surprising is that it has arrived now.

 

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Remember Goals When Talking to Consumers

When it comes to communicating with the public, it’s important to strike a balance of transparency. Establish a goal for your public message. This will help drive each touchpoint and ensure your messages are with purpose.   Read more

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