Southern Crop

Southern Crop

Remember Goals When Talking to Consumers

When it comes to communicating with the public, it’s important to strike a balance of transparency. Establish a goal for your public message. This will help drive each touchpoint and ensure your messages are with purpose.

 

Read more

Related Articles

U.S. Farm Exports Hit Third-Highest Level on Record

U.S. agricultural exports totaled $140.5 billion in fiscal year (FY) 2017, climbing nearly $10.9 billion from the previous year to the third-highest level on record, U.S. Secretary of Agriculture Sonny Perdue announced today. As it has done for well over 50 years, the U.S. agricultural sector once again posted an[…]

Read More »

Is the “Organic” Seal Worth It, Given Disputes?

The “USDA Organic” label generally signifies a product is made with relatively minimal synthetic pesticides and fertilizers, and that animals are raised according to certain guidelines. But disputes over the rules, and questions about adherence, may raise doubts about whether the price is justified.   Read more

Read More »