Farmers already recognize that many consumers seek out specific food claims—natural, organic, non-GMO and farm-to-retailer marketing, among others. But three new values are expected to cross over into purchases of food, consumer products and more in the months ahead.
Pamela Ronald studies the genes that make plants more resistant to disease and stress. In an eye-opening talk, she describes her decade-long quest to isolate a gene that allows rice to survive prolonged flooding. View the videoRead More »
American cotton producers of a certain age can attest to how much of a blessing Bt traits have been on the farm. Bollgard first appeared in 1996, and farmers were suddenly able to control earworm and tobacco budworms without the excessive spraying they had become accustomed to. Years later, a[…]Read More »