Measure, a drone service provider, has developed Drone Flight Calculator, an online tool to help farmers determine their return-on-investment using drones.
Online purchases of crop inputs have attracted renewed interest. Although many consumer segments have been disrupted by technology offerings in the past decade—Netflix versus Blockbuster to name one—consultant Steve Watts points out the first wave of e-commerce for ag retail appeared 20 years ago, and it included Rooster.com. Read[…]Read More »
When Norman Borlaug, the father of the green revolution, won the Nobel Prize in 1970, the Nobel Committee remarked that “more than any other single person of this age, he has helped provide bread for a hungry world.” Borlaug’s introduction of disease resistant high-yielding crop varieties and advanced agricultural practices[…]Read More »