Southern Crop

Southern Crop

Why Big Data Hasn’t Yet Made a Dent on Farms

Startups designed to use information to boost agricultural productivity are struggling. So now tech companies are changing their approach.

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Germany might seem a long way to go to get a glimpse into the future of farm equipment. But every other year the Agritechnica trade show in Hannover, Germany, is worth the trip. Manufacturers from all over the world use Agritechnica as a launch pad for new products or concepts[…]

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